Anne-mi is a Danish, family-owned brand rooted in timeless design and natural materials. Named after founder Kristina’s grandmother, Anne-Mi, the brand draws ongoing inspiration from her way of dressing, characterised by soft layers, refined details and qualities made to last, which continue to shape Anne-mi’s aesthetic and values. At its core, Anne-mi is about creating clothing that feels familiar and comforting; pieces that allow you to feel at ease, both within yourself and in your surroundings.

Responsibility at Anne-mi is closely tied to time and care. Design, materials and quality are approached with a long-term perspective, focusing on garments that endure both functionally and aesthetically. The pace is deliberately slowed, allowing room for thoughtful decisions and a more considered way of working.

This mindset is reflected in the brand’s physical surroundings. The showroom functions as a workspace, photo studio and meeting place, shaped gradually over time without haste or temporary solutions. Designed to support both creative focus and encounters with clients and collaborators, functionality has been central to every choice. With simple, purposeful designs from Kristina Dam Studios, the interior blends seamlessly into the whole, creating a space often described as a pause — a place for concentration and for taking a breath.